The Future of Search: why you should stop searching, and start asking questions
Whenever we need to approach the internet, we use Google, Bing or DuckDuckGo. It is so natural that we don’t give it a second thought. We also don’t give a second thought to the fact that when we enter a support site, we dont think its search would yield any relevant results. Why is that? […]
Why Current Connected Search Will Never Work for Small Businesses and What to Do Next
Insight engines and connected search platforms offer businesses better visibility and boost traffic. What’s the problem? SMBs can’t benefit from these offerings in the same way enterprises can–if at all. Small businesses deserve the ability to provide their employees and their customers with immediate access to the answers they’re looking for. It shouldn’t be treated […]
Evolution of SaaS in customer experience
What you are seeing in the image below is the marketing technology landscape for 2021 There are 8000 companies, mostly SaaS, trying to help generate more money from customers.If we look into the industry’s solutions, we can see a big leap in three major areas: Marketing Marketing automation is a big thing, from social campaigns […]
Tips for writing a great user manual
One of the documents that always accompanies any product is the dreaded user manual. Writing a great manual is not an easy task and gets harder for a complicated product. But we do want to ease the knowledge transfer from the product creators (that is, us) to the product users. The following tips will guide […]